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Barbie"s Unrealistic Portrayal of Female Entrepreneurs

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Every year, since 1960, there has been a commemorative Barbie doll released each year by Mattel that features Barbie on a new career path.

Some of Barbie's career's have included: fashion designer, ballerina, astronaut, singer, nurse, surgeon, student teacher, Miss America, olympic athlete, presidential candidate, veterinarian, fashion designer, air force pilot, naval petty officer, rapper, police officer, medic, gymnast, fire fighter, scuba diver, dentist, baseball player, soccer player, NASCAR driver, airline pilot, art teacher, chef, American Idol, soccer coach, swim instructor, newborn baby doctor, equestrian rider, computer engineer, news anchor, architect, arctic rescuer and paleontologist.

For 2014, Barbie's career is "an Entrepreneur." While I certainly commend Barbie on all 130+ careers, while some have been classic and respectable roles years before their time, others have been far fetched, unrealistic and in my opinion a little shallow and narrow-minded.

Though I honor Mattel's aspirations to promote creative thinking and the ability for girls to "make it happen" through Entrepreneur Barbie, as someone with a little entrepreneurial spirit myself, the physical look of this particular Barbie frustrates me.

The Entrepreneur Barbie doll is trendy and beautiful. She carries a smartphone and tablet in her designer briefcase, while wearing a sassy pink, form-fitting dress, killer black heels and a tasteful necklace. 

Is the message to young girls that wearing a designer suit and sitting behind a desk with a tablet is the key to being a creative and successful visionary and entrepreneur? 

In my personal opinion, being an entrepreneur is a personality trait and not necessarily a career path.

To me, entrepreneurs are hands-on people who are doers, not watchers. They often work around the clock, and can be tenacious, passionate risk-takers. Starting businesses and bringing ideas to fruition is challenging, exhausting and stressful. Though "Entrepreneur Barbie" certainly looks self-confident, being a successful business owner and idea generator takes a lot more than the trendy look of holding a smartphone while drinking an expensive latte behind a desk in a corner office. 

I'm not sure how I would even be able to explain what an entrepreneur is to a 6-year-old? To me it's a challenging concept for an adult to understand, never mind a child. Children rely on what they see to make comments and form opinions.  So I don't think it's unreasonable to predict that in this case a child could ultimately assimilate heels, short dresses and smartphones with perceived success.

There's a lot of talk about STEM toys for girls these days and providing career options that engage girls in science, technology, engineering and math careers. I definitely looked to my parents and the adults in my community when determining my career path. So certainly, I agree Mattel, being an entrepreneur is a worthy aspiration, but it isn't always the primary career. Why can't Barbie be an author, physical therapist, medical research scientist, yoga instructor, teacher, social worker or an inventor? To me it's safe to say, most successful entrepreneurs didn't wake up saying they wanted to be one, they picked a career, happened to possess a unique ability to create ideas, and nurtured that idea into something great. 

So while I love that we should teach our children about being respectable and contributing members of society and that ideas in their imagination can have merit and credibility, I think it's inappropriate and unfortunate to assume that the stereotypical look of an entrepreneur has to involve wearing a suit and heels. No matter what anyone says, the entrepreneur in me is more creative with a laptop versus a tablet, and my feet would most definitely prefer sneakers over heels. 
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