The lead, which consists of the opening paragraphs of your copy, is very important.
The point of the lead is to catch your prospect's attention.
If your lead fails to catch your prospect's attention, he or she isn't going to read further.
And you'll lose your prospect's sale.
But how do you write a lead that gets attention? There are a few techniques you can use.
The first technique you can use is the problem-solution technique.
It's an effective technique that's easy to use.
To use this technique, you state the problems that the prospect is having.
For instance, if your prospect wants to lose weight, you might say how frustrating it is to lose weight and that your prospect has tried just about everything with no results.
After you state your prospect's problems, you then show you have the solution.
Show that your product or service has the solution to your prospect's problems.
Another technique you could use is to create a warning.
If your prospect wants to make money, you could say that your prospect is leaving money on the table every day by not applying a technique.
And that technique is taught in your information product.
You could also debunk a myth in your lead.
For instance, we all know that eating junk food is bad for your health.
In your lead, you could say that research has proven that eating junk food can be healthy and lets you live longer.
That isn't true of course, but in your lead, you will want to make sure your statements are true.