As designers become more user-friendly, there is an increasing realisation amongst the designing fraternity that keeping it simple is the key to user-engagement. Which effectively means, that the responsibility of attracting the user falls to the content, as design is made minimal. Content that is crisp, that is catchy and content that is immediate is the order of the day.
Given this minimalist drive, how does a designer design? How should the colour, font, organisation of data collaborate with the content to gently persuade the visitor to do business with the brand? What are the methods through which a prospective customer can trust you? What makes your website,
€ Easy on the eyes,
€ Easy to navigate,
€ Easy to find everything within a couple of clicks,
€ Visually consistent,
€ Easy to read
In other words, what makes your website beautiful? For us, beauty does not lie simply in stunning visuals. It lies in enhanced user experience. Which is possible by following the below mentioned tips.
Beauty Tips:
€ As discussed, content is paramount. Working on content, hierarchizing it methodically makes your website appealing.
€ No page counters: this almost always hinders instead of helps. Leave it out.
€ Use every title bar cleverly: The title tag of your web-page (the uppermost part of your browser) displays the name of the page you're on. It's also a way to let the search engines know what your site is about. Use your keywords in the title effectively.
€ Say NO to blink and flash: They're at best a distraction that users learn to ignore and at worst an annoyance that costs a lot of money. Clarity is always appreciated.
€ Try to not ask people to install plugins: Most of them won't. And it is unnecessary. A clean page is a confident page. A confident page is a likeable page.
€ Use White Space: This one is almost a biblical commandment now. White space can be used pleasantly and usefully. Don't try to fill in every single white space on the page. Give your words room.
€ Search engines are smarter than you: While it is advisable to design your web page in an as SEO-friendly manner as possible, it would be strongly recommended to not clutter your pages with SEO. Engines will index you regardless. A clutter free site fits cosily into a visitor's mind.
€ Avoid frames: If you did not know yet, search engines do NOT like frames. So recreate your site, if you still outdatedly harmfully use frames, but keep all the same page names of your body pages.
€ Make an effort t reduce images: Lighter pages, which are more text-oriented, and are easy to load should be a priority. Using sprites is an excellent idea.
€ Use Standard Link Colors: Believe it or not, using regular link colors like blue for a new link and magenta for a visited link will make your website easier to navigate. Easy access defines beauty
€ Versatility: Your site should gracefully downgrade itself to adjust to an older browser, should not disable changes in font size and absolutely must have a mobile version. An accommodating site is a beautiful site.
We hope this was helpful!
Given this minimalist drive, how does a designer design? How should the colour, font, organisation of data collaborate with the content to gently persuade the visitor to do business with the brand? What are the methods through which a prospective customer can trust you? What makes your website,
€ Easy on the eyes,
€ Easy to navigate,
€ Easy to find everything within a couple of clicks,
€ Visually consistent,
€ Easy to read
In other words, what makes your website beautiful? For us, beauty does not lie simply in stunning visuals. It lies in enhanced user experience. Which is possible by following the below mentioned tips.
Beauty Tips:
€ As discussed, content is paramount. Working on content, hierarchizing it methodically makes your website appealing.
€ No page counters: this almost always hinders instead of helps. Leave it out.
€ Use every title bar cleverly: The title tag of your web-page (the uppermost part of your browser) displays the name of the page you're on. It's also a way to let the search engines know what your site is about. Use your keywords in the title effectively.
€ Say NO to blink and flash: They're at best a distraction that users learn to ignore and at worst an annoyance that costs a lot of money. Clarity is always appreciated.
€ Try to not ask people to install plugins: Most of them won't. And it is unnecessary. A clean page is a confident page. A confident page is a likeable page.
€ Use White Space: This one is almost a biblical commandment now. White space can be used pleasantly and usefully. Don't try to fill in every single white space on the page. Give your words room.
€ Search engines are smarter than you: While it is advisable to design your web page in an as SEO-friendly manner as possible, it would be strongly recommended to not clutter your pages with SEO. Engines will index you regardless. A clutter free site fits cosily into a visitor's mind.
€ Avoid frames: If you did not know yet, search engines do NOT like frames. So recreate your site, if you still outdatedly harmfully use frames, but keep all the same page names of your body pages.
€ Make an effort t reduce images: Lighter pages, which are more text-oriented, and are easy to load should be a priority. Using sprites is an excellent idea.
€ Use Standard Link Colors: Believe it or not, using regular link colors like blue for a new link and magenta for a visited link will make your website easier to navigate. Easy access defines beauty
€ Versatility: Your site should gracefully downgrade itself to adjust to an older browser, should not disable changes in font size and absolutely must have a mobile version. An accommodating site is a beautiful site.
We hope this was helpful!
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