The real tragedy of modern time is it has commercialized everything. Every object is viewed through the specs of business as a salable commodity. Rather than value, we are becoming cost conscious, as everything comes with a price tag. But thankfully, there are certain people and fields which are unafraid to swim against the mighty flow and maintain the uncorrupt souls. They haven't succumbed to the dirty market games and all what they listen is the whisper of their hearts. Graphic designing is one such spectacular segment, which has remained true to its roots of high creativity.

At heart and in essence, graffiti is art. The reason is, it deals more with concepts and message than the technical jargons. Truth is technique follows the sensibility of the image and not vice versa. Though technique plays unquestionable role in the realization of ultimate graphic creation, it quintessentially maintains its fidelity to the art. It rises above the tall head of technique and touches the feet of art. That's the prima cause why even a tiny image transcends the primordial and deeply rooted norms of textual communication and drills so deep that peoples' psyche become its permanent residence.

Man always thinks in images, knowingly or unknowingly. Even when he is describing a comparatively dull day in his life, that description gives birth to certain images, as the listener starts to visualize the entire episode. We always live amidst the images. Our subconscious mind is full of images. Whenever you hear the word Apple Inc., the image of a half eaten black apple appears in the mind. The most stunning example of its piercing power and populism is the romanticized shape of a heart which has no resemblance with its real biological counterpart.

Images are nothing but a form of visual communication. Such a powerful medium that it carries the gist of the entire book, thought and feeling without even a single word. It complies with the human progress, as as a child, our mind first learns to grasp and identify shapes, pictures and then the words. This natural psychological progression lies at the core why single image, how mundane it may be, if it has that devastating force can stir the soul, shake the conscious and evoke the emotions which are hidden snugly beneath the otherwise intangible layers. That's why people find instant connection with the images, particularly those which are very humane. It's not a case of simple coincidence that even today, Da Vinci's Mona Lisa drives highest tourists than anything else. Indeed, there are very few things which are as powerful as the image with which you can connect.

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