For most of us, when you build a website, you do so with the desire to engage your visitor and compel them to take action.
That action could be to buy a product or service, sign up for something, or even share your information with someone else.
Most site owners however, only devote their time doing work on increasing website traffic.
Whatever it is that you're trying to attain, the purpose is to get a visitor to your site take a specific action.
Most of us are already acquainted with the term conversion rate.
If you're not, it's merely the percentage of people visiting your web site or a specific page that take action.
The higher your conversion rate, the more profitable your site is.
You could have millions of visitor's but if none of the traffic converts, it's just a waste of server bandwidth.
One of the most well known marketing strategies for creating content in anything from a letter in the mail to your website page is AIDA.
AIDA stands for Attention, Interest, Desire, and Action.
These are the four stages of getting someone to take the specific action you want.
So let's go through each of the four phases in more detail.
A - Attention The first phase in AIDA is to seize the person's attention.
You can do this by putting a significant bold introduction at the top such as "Amazing Weight Loss Formula So Powerful It Was Almost Banned!".
A title like this catches the visitor's eye and tends to make them question what the website is all about.
Picture yourself searching on the Internet.
You perform a search and select the top link.
It directs you to a web page that is nothing but text the same size as in this article.
You would likely depart, because you do not want to have to take the time to determine if it is about what you were hunting for.
I - Interest The second part of AIDA is interest.
Once you have their attention, you will want to build their interest.
Some websites display shocking statistics, of portray a common problem that further lures your visitor into your content.
At this point they are willing to spend at least a little bit of time on your site.
D - Desire Desire is the third part of AIDA and continues where attaining interest left off.
At this stage, the person is involved in the problem at hand or the issue that is being presented.
The next step is to create desire towards your product or service because of how it can fix this issue, or make them pleased.
You are fundamentally trying to show them why your product is so worth-while.
A - Action The fourth and final phase of AIDA is action.
This is the portion where you want to get the potential customer who is hopefully currently highly interested in your product or service to take action.
You want to use phrase like "Act Now While Supplied Last" or "Special Discount Price Only Last Through Today".
You can ordinarily come across ways to combine Action and Desire together at the same time.
For instance, you could do so in a few sentences like: "Imagine how wonderful your life would be if you looked in the mirror and saw a younger you.
You owe it to yourself to get this product today and begin the life you always dreamed of.
" Always keep in mind that the attention span of your typical Internet surfer is next to none.
You have to earn their time before you can earn a sale.