Memphis Internet Marketing - Increasing sales by understanding your customer
Memphis Internet Marketing is often the practice of creating a website that is optimized based on what the business owner Thinks customers are looking for. Many business owners think they are in one business but do not realize that to their customers they are in a totally different business. Once they understand the customers thinking big things can happen.
The best example of this I have seen is a local vendor of Logo pens and shirts. This business owner has created an amazing marketing package that helps her clients use logo merchandise in a totally different fashion than the competition. When she created her website the keywords were optimized for how she identified her business. She didn't pay attention to the fact that her customers wouldn't be using the same keywords to find her. This is one of the problems that face many business owners trying to compete in the Memphis Internet Marketing arena.
The Logo item business owner realized that her marketing package was different. She decided to use the keywords "Memphis Networking", "Marketing in Memphis", "Memphis Promotional Items", and "Memphis Promotional Products". These keywords identify how she sees her business, but will a customer use the same keywords? There are two simple solutions to this puzzle that affects many in the Memphis Internet Marketing realm.
This first simple solution is to use the Google Keywords Tool to locate the proper keywords her potential clients are looking for. A few minutes spent with the Keyword Tool will allow her to better understand her customer. By putting in the keywords she thinks will work, Google will offer many suggested compatible keywords. Google also provides search data on how many searches per keyword. This is amazing insight into the Memphis Internet Marketing customer mentality.
The second simple solution a business owner can do is to ask a customer. Talk to your customers and ask, "When you need my services what do you think of". This insight does wonders to help you understand your business. To better your chance of success in the Memphis Internet Marketing battle for top Google ranking your customer is your best source of information.
Memphis Internet Marketing is a very competitive place to try to do business. Learning how your customer thinks will benefit you in getting to the top of the search engines. If you want to maximize your profit you must learn to understand your customer and deliver results based on how they think.
The best example of this I have seen is a local vendor of Logo pens and shirts. This business owner has created an amazing marketing package that helps her clients use logo merchandise in a totally different fashion than the competition. When she created her website the keywords were optimized for how she identified her business. She didn't pay attention to the fact that her customers wouldn't be using the same keywords to find her. This is one of the problems that face many business owners trying to compete in the Memphis Internet Marketing arena.
The Logo item business owner realized that her marketing package was different. She decided to use the keywords "Memphis Networking", "Marketing in Memphis", "Memphis Promotional Items", and "Memphis Promotional Products". These keywords identify how she sees her business, but will a customer use the same keywords? There are two simple solutions to this puzzle that affects many in the Memphis Internet Marketing realm.
This first simple solution is to use the Google Keywords Tool to locate the proper keywords her potential clients are looking for. A few minutes spent with the Keyword Tool will allow her to better understand her customer. By putting in the keywords she thinks will work, Google will offer many suggested compatible keywords. Google also provides search data on how many searches per keyword. This is amazing insight into the Memphis Internet Marketing customer mentality.
The second simple solution a business owner can do is to ask a customer. Talk to your customers and ask, "When you need my services what do you think of". This insight does wonders to help you understand your business. To better your chance of success in the Memphis Internet Marketing battle for top Google ranking your customer is your best source of information.
Memphis Internet Marketing is a very competitive place to try to do business. Learning how your customer thinks will benefit you in getting to the top of the search engines. If you want to maximize your profit you must learn to understand your customer and deliver results based on how they think.
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