The problem with most sellers these days is that they focus their sales presentation on price and they eventually forget about selling value.
Keep in mind that price is not the sole element that can influence the buying decision of your potential clients.
More than the tag price, buyers are now more concerned with the positive effects that the products or service has to offer.
Research and studies confirm that people these days do not really give too much weight on tag prices.
The first thing that they would like to know when they are about to make a purchase is the benefits that they can get.
So, when talking to your prospects, make sure that you highlight the benefits of your offerings.
Tell these people how your products can exactly help them out.
If needed, offer them with relevant stories and compelling proofs.
For example, if you are selling SEO services, you can tell your prospects about the projects that you have handled before.
Tell them how online entrepreneurs were able to multiply their sales through your efforts.
It would also help if you can probe about your prospects' problems before you go with your sales presentation.
Know the things that they value the most so you'll know how to position your products in such a way that they will look more enticing to the eyes of your potential clients.
Present them as the best solutions to their problems and the solutions to their growing pains.
By doing this, you can be assured that your sales will double in no time.