Ultimate Headline Creator: Simply Fill In The Blanks
Here is a fill-in-the-blank formula that will get you on your way to writing fantastic headlines. This formula is amazingly simple to use. Just take any or all of the samples provided and adapt them for your own use.
Fill in the blanks with appropriate descriptions, expressions, action words or benefits that apply to you.
HOW TO (BLANK)
How To (get, have, acquire, own, profit from, etc.) The (biggest benefit your product delivers)
The Most Powerful Headlines And How To Use Them
Example:
- How To Solve All Your Money Problems Forever!
- How To Increase Your Profits In Any Economic Climate!
SECRETS OF (BLANK)
The Secrets Of (the ultimate benefit your product delivers)
Example:
- The Secrets Of Living In Style Without Any Money Worries!
With your "ultimate benefit" you can plug in other possible formats as well. Fill in the blank spaces below with your biggest benefit.
- The Quick And Easy Way To (do something) For Fun And Profit.
STACKED BENEFITS
How To Get (Benefit #1), (Benefit #2), And (Benefit #3)... In Just (actual time period required) Guaranteed Or (your money back, double your money back, it's free, etc.)
Example:
- How To Grow Your Business, Gain More Free Time And Profit Like Never Before After Just 3 Easy Sessions-Guaranteed!
Adapt the message as you like to suit you and the application.
PROBLEM/SOLUTION
No More (major pain or anxiety). Here's A (quick & easy, remarkably simple, little-known, etc.) Way To (achieve the ultimate benefit)
Example:
- No More Lost Sales! Here's An Automatic System For Timely Follow-Up With Every Prospect!
HOW TO/GUARANTEED...
How To (get the ultimate benefit) Quickly & Easily 100% Guaranteed!
Example:
- How To Comfortably Write Your Own Book In 2 Weeks Or Less - 100% Guaranteed! This format can also be used with an implied "how to".
GET BENEFIT FAST, REGARDLESS...
(Have, Get, Be, Enjoy, etc.) the (benefit) in (specific time period) Guaranteed, No Matter What (your age, condition, bank account, skill level, etc.)
Example:
- Get Fit In Record Time Guaranteed, No Matter How Out Of Shape YOU Are!
SOLVE A PROBLEM...
(Beat, Overcome, Laugh at, Master, etc.) A (major problem or anxiety) With This Little-Known (secret, solution, remedy, cure, etc.) From (some unusually simple or mysteriously exotic source)
Example:
- Overcome Any Fear Almost Instantly With This New 2-Minute Technique Revealed By A World-Famous Speaker
VISUALISE IT...
Imagine... You're (someone with a "dream" i.e., famous artist, millionaire entrepreneur, skilled, in-demand computer technician, etc).
- Imagine... You, A Millionaire Real Estate Investor!
WAYS TO/REASONS WHY...
(Specific number) Ways To (dramatise the big benefit)
Example:
- 47 Reasons Why It Not Only Saves You Money To Use Our Advertising Services, But It Actually Puts More Cash In Your Pocket - 100% Guaranteed!
PROBLEM SOLVER...
(State the prospect's problem as a question). Here's a (proven, time-tested, 100% safe, guaranteed) Way To (get the ultimate benefit)
- Stressed Out Every Month By Nagging Bills? Here's a 100%-Guaranteed Way To Live A Worry-Free Life And Enjoy All Those Things You Thought You Never Could Afford!
IF... THEN
If You're (describe the prospect's want or need) We Offer (Benefit #1), (Benefit #2), (Benefit #3)... AND... (Bonus Benefit)
- If You're Looking For One Convenient Source For All Your Business Needs, We Offer A Huge Selection Of Office Supplies, A Fully-Equipped Print Shop - Even A Postal Outlet Right On The Premises... Plus Ridiculously Low Everyday Prices.
Fill in the blanks with appropriate descriptions, expressions, action words or benefits that apply to you.
HOW TO (BLANK)
How To (get, have, acquire, own, profit from, etc.) The (biggest benefit your product delivers)
The Most Powerful Headlines And How To Use Them
Example:
- How To Solve All Your Money Problems Forever!
- How To Increase Your Profits In Any Economic Climate!
SECRETS OF (BLANK)
The Secrets Of (the ultimate benefit your product delivers)
Example:
- The Secrets Of Living In Style Without Any Money Worries!
With your "ultimate benefit" you can plug in other possible formats as well. Fill in the blank spaces below with your biggest benefit.
- The Quick And Easy Way To (do something) For Fun And Profit.
STACKED BENEFITS
How To Get (Benefit #1), (Benefit #2), And (Benefit #3)... In Just (actual time period required) Guaranteed Or (your money back, double your money back, it's free, etc.)
Example:
- How To Grow Your Business, Gain More Free Time And Profit Like Never Before After Just 3 Easy Sessions-Guaranteed!
Adapt the message as you like to suit you and the application.
PROBLEM/SOLUTION
No More (major pain or anxiety). Here's A (quick & easy, remarkably simple, little-known, etc.) Way To (achieve the ultimate benefit)
Example:
- No More Lost Sales! Here's An Automatic System For Timely Follow-Up With Every Prospect!
HOW TO/GUARANTEED...
How To (get the ultimate benefit) Quickly & Easily 100% Guaranteed!
Example:
- How To Comfortably Write Your Own Book In 2 Weeks Or Less - 100% Guaranteed! This format can also be used with an implied "how to".
GET BENEFIT FAST, REGARDLESS...
(Have, Get, Be, Enjoy, etc.) the (benefit) in (specific time period) Guaranteed, No Matter What (your age, condition, bank account, skill level, etc.)
Example:
- Get Fit In Record Time Guaranteed, No Matter How Out Of Shape YOU Are!
SOLVE A PROBLEM...
(Beat, Overcome, Laugh at, Master, etc.) A (major problem or anxiety) With This Little-Known (secret, solution, remedy, cure, etc.) From (some unusually simple or mysteriously exotic source)
Example:
- Overcome Any Fear Almost Instantly With This New 2-Minute Technique Revealed By A World-Famous Speaker
VISUALISE IT...
Imagine... You're (someone with a "dream" i.e., famous artist, millionaire entrepreneur, skilled, in-demand computer technician, etc).
- Imagine... You, A Millionaire Real Estate Investor!
WAYS TO/REASONS WHY...
(Specific number) Ways To (dramatise the big benefit)
Example:
- 47 Reasons Why It Not Only Saves You Money To Use Our Advertising Services, But It Actually Puts More Cash In Your Pocket - 100% Guaranteed!
PROBLEM SOLVER...
(State the prospect's problem as a question). Here's a (proven, time-tested, 100% safe, guaranteed) Way To (get the ultimate benefit)
- Stressed Out Every Month By Nagging Bills? Here's a 100%-Guaranteed Way To Live A Worry-Free Life And Enjoy All Those Things You Thought You Never Could Afford!
IF... THEN
If You're (describe the prospect's want or need) We Offer (Benefit #1), (Benefit #2), (Benefit #3)... AND... (Bonus Benefit)
- If You're Looking For One Convenient Source For All Your Business Needs, We Offer A Huge Selection Of Office Supplies, A Fully-Equipped Print Shop - Even A Postal Outlet Right On The Premises... Plus Ridiculously Low Everyday Prices.
Source...