The following writing the last part of the real Return of the changes made Brand Banking is the connection of the article titled: Should Reinforced Banking Brand Identity (Part 1)
How to distinguish the identity and direction of the bank with other banks which is actually a competitor in the world of banking business?
But true to improve brand identity will in turn provide reinforcement to the 'bottom line' bank?
Real return
Perhaps that is often feared did redesign the brand and number of branch design model changes and various promotional materials, which in turn increases the cost-clear-without a significant impact on the bank's customers and the addition of its revenue.
Well, here are some cases changes in design, be it his brand and or model of the branch, which is done by the "international allen", a banking consultant based in London with expertise in brand communication which can be termed as a market leader in its field with exposure to 200 banks in around the world.
1. BNL / BNP Paribas - Italy
Bank with 800 branches, where it currently has 80% of the 800 branches following the concept of international allen
A year prior to the change in branch design - BNL lost his account 46 thousand a year.
> One year after the design changes - BNL got a raise 6 thousand accounts in one year,
> Two years after the change of design - BNL acquired additional 46 thousand accounts in a year,
> Three years after the turn of the design - BNL received 63 thousand new accounts a year.
Customer satisfaction menigkat dramatically, the survey results show the achievement of the best in Italy
Increase cross-selling ratio of 1.5 products per customer to 3.4 products.
Break-even on the investment design in 6 months - faster than the initial target
Customers coming into the bank branch's a lot to ask whether BNL because it looks very retail in its look and layout.
2. Cairo Amman Bank - Jordan
Revenues increased bank branch twice a year with the introduction of a new branch design
Design the branch won a design award
Currently 80% branch has adopted a new design
An estimated 80% of customers liked the new design and creativity that glows.
3. Standard Bank - South Africa
Design the branch will embrace the richness of African culture and commitment of the people of South Africa
In some branches of the model increased 25% from the level of customer satisfaction
Time im plementasi are 30% faster
4. TEB Bank - Turkey
In the first 6 months after the turn of the design there is a branch revenue increase 30% to 35%.
increased customer satisfaction, customer service is more proactive, etc..
The above are just a few examples of the many more who showed that the redesign of the concept of the brand and model of the branch will be a positive effect on customer satisfaction and increase bank revenues.
Already Time
Robby Djohan, as an experienced banker who has long stressed the importance of a brand in banking. Allen internationally experienced in many parts of the world have shown the evidence, the importance of brand identity is reinforced. According to the author, who also personally involved in the design and service branch banking development projects also argued the need for the establishment of a consistent and measurable brand from a bank, so the bank has a release differentiation of product commodity trap.
Even for rice alone product, at the time I went to a store of rice, a lot of these commodity products that try to get out of the commodity trap. Different identities that reinforce differentiation has been shown. Our banking these days is rising class, increasingly prominent in the regional and global arena. Or at least sticks are that way.
In our country is increasing its status by the relatively high economic growth and stable-at a time when many other countries actually ailing economy-it's time again to strengthen the brand identity of each bank.
When? Now! Why not?
How to distinguish the identity and direction of the bank with other banks which is actually a competitor in the world of banking business?
But true to improve brand identity will in turn provide reinforcement to the 'bottom line' bank?
Real return
Perhaps that is often feared did redesign the brand and number of branch design model changes and various promotional materials, which in turn increases the cost-clear-without a significant impact on the bank's customers and the addition of its revenue.
Well, here are some cases changes in design, be it his brand and or model of the branch, which is done by the "international allen", a banking consultant based in London with expertise in brand communication which can be termed as a market leader in its field with exposure to 200 banks in around the world.
1. BNL / BNP Paribas - Italy
Bank with 800 branches, where it currently has 80% of the 800 branches following the concept of international allen
A year prior to the change in branch design - BNL lost his account 46 thousand a year.
> One year after the design changes - BNL got a raise 6 thousand accounts in one year,
> Two years after the change of design - BNL acquired additional 46 thousand accounts in a year,
> Three years after the turn of the design - BNL received 63 thousand new accounts a year.
Customer satisfaction menigkat dramatically, the survey results show the achievement of the best in Italy
Increase cross-selling ratio of 1.5 products per customer to 3.4 products.
Break-even on the investment design in 6 months - faster than the initial target
Customers coming into the bank branch's a lot to ask whether BNL because it looks very retail in its look and layout.
2. Cairo Amman Bank - Jordan
Revenues increased bank branch twice a year with the introduction of a new branch design
Design the branch won a design award
Currently 80% branch has adopted a new design
An estimated 80% of customers liked the new design and creativity that glows.
3. Standard Bank - South Africa
Design the branch will embrace the richness of African culture and commitment of the people of South Africa
In some branches of the model increased 25% from the level of customer satisfaction
Time im plementasi are 30% faster
4. TEB Bank - Turkey
In the first 6 months after the turn of the design there is a branch revenue increase 30% to 35%.
increased customer satisfaction, customer service is more proactive, etc..
The above are just a few examples of the many more who showed that the redesign of the concept of the brand and model of the branch will be a positive effect on customer satisfaction and increase bank revenues.
Already Time
Robby Djohan, as an experienced banker who has long stressed the importance of a brand in banking. Allen internationally experienced in many parts of the world have shown the evidence, the importance of brand identity is reinforced. According to the author, who also personally involved in the design and service branch banking development projects also argued the need for the establishment of a consistent and measurable brand from a bank, so the bank has a release differentiation of product commodity trap.
Even for rice alone product, at the time I went to a store of rice, a lot of these commodity products that try to get out of the commodity trap. Different identities that reinforce differentiation has been shown. Our banking these days is rising class, increasingly prominent in the regional and global arena. Or at least sticks are that way.
In our country is increasing its status by the relatively high economic growth and stable-at a time when many other countries actually ailing economy-it's time again to strengthen the brand identity of each bank.
When? Now! Why not?
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