With the worldwide economic slowdown continuing and many are finding themselves with less benefits and other incentives, or worse, unemployed due to company cutbacks or bankruptcy.
With a bleak scenario ahead, people are becoming more creative and innovative in finding ways to make money, either by putting up small home-based businesses or by offering services on a full time or part time basis.
Armed with easy personal loans, some are setting up and running their own businesses and sidelines from the ground up.
But whether it is a big business or a small one, growth and profits rely on great marketing moves.
For small businesses, there is a greater need to think of strategies to highlight their company in a crowded market.
If small business owners do not have millions of dollars to pour in their advertising campaigns, they still could still turn to creative, low-cost marketing techniques which are plenty to go around.
Since there are a billion people using the internet in any given time, businesses may as well make use of it in their marketing strategies.
For small businesses, it's a good idea to set up a free blog on Blogger.
com or Wordpress.
com and start posting interesting articles and other commentary related to the business.
This would reach the target audience and even the public in general.
To increase the traffic to the blog, business owners and entrepreneurs should write comments on other related blogs and include links to their own blogs or websites.
It may take some know-how but with a bit of researching and practicing, blogging is a great marketing tool and it does not cost much-just a few hours in a day.
Of course, biz owners and entrepreneurs should invest on a good Internet Service Provider or ISP and a personal computer or a laptop.
Enterprising biz owners get quick cash loans to use for this purpose.
Another great low-cost marketing move is to cultivate loyalty among customers.
Loyalty programs encourage them to come back frequently, and that is always good for business.
For instance, customers who sign up for a loyalty promotion are given an exclusive gift or big discounts.
Other effective loyalty strategies could be setting up a members-only shopping sales, exclusive previews, or access to the latest news about the business or products.
There are even loyalty program tools available online that small business can easily use.
Lastly, personalize some promotions for the business.
For example, send postcards, instead of mails, to send to prospective customers.
On the postcard, owners can put a small ad or the business's website to drive a high volume of traffic and generate sales for a small cost.
Owners and entrepreneurs could also attend or join business association meetings or trade shows so they could personally meet their customers and interact with them.
These are just some of the suggestions for low-cost marketing and biz owners could also think of many ways to find customers and increase sales.
With a bleak scenario ahead, people are becoming more creative and innovative in finding ways to make money, either by putting up small home-based businesses or by offering services on a full time or part time basis.
Armed with easy personal loans, some are setting up and running their own businesses and sidelines from the ground up.
But whether it is a big business or a small one, growth and profits rely on great marketing moves.
For small businesses, there is a greater need to think of strategies to highlight their company in a crowded market.
If small business owners do not have millions of dollars to pour in their advertising campaigns, they still could still turn to creative, low-cost marketing techniques which are plenty to go around.
Since there are a billion people using the internet in any given time, businesses may as well make use of it in their marketing strategies.
For small businesses, it's a good idea to set up a free blog on Blogger.
com or Wordpress.
com and start posting interesting articles and other commentary related to the business.
This would reach the target audience and even the public in general.
To increase the traffic to the blog, business owners and entrepreneurs should write comments on other related blogs and include links to their own blogs or websites.
It may take some know-how but with a bit of researching and practicing, blogging is a great marketing tool and it does not cost much-just a few hours in a day.
Of course, biz owners and entrepreneurs should invest on a good Internet Service Provider or ISP and a personal computer or a laptop.
Enterprising biz owners get quick cash loans to use for this purpose.
Another great low-cost marketing move is to cultivate loyalty among customers.
Loyalty programs encourage them to come back frequently, and that is always good for business.
For instance, customers who sign up for a loyalty promotion are given an exclusive gift or big discounts.
Other effective loyalty strategies could be setting up a members-only shopping sales, exclusive previews, or access to the latest news about the business or products.
There are even loyalty program tools available online that small business can easily use.
Lastly, personalize some promotions for the business.
For example, send postcards, instead of mails, to send to prospective customers.
On the postcard, owners can put a small ad or the business's website to drive a high volume of traffic and generate sales for a small cost.
Owners and entrepreneurs could also attend or join business association meetings or trade shows so they could personally meet their customers and interact with them.
These are just some of the suggestions for low-cost marketing and biz owners could also think of many ways to find customers and increase sales.
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