It's a question I am often asked - can Twitter really be used as an effective marketing tool for an organization, or is it just a platform for the exchange of random chat? Certainly, Twitter is gaining popularity, with an estimated 190 million visitors per month generating approx.
65 million Tweets a day! Perhaps to answer this question, we need to change the way that we think about Twitter.
Start seeing Twitter as a way of getting instant public messages out to a target audience, whether the recipients are friends, colleagues or potential customers.
Here are just a few ways in which Twitter can help your business: Use Twitter as a learning curve There's no doubt that marketing on Twitter helps to spread the word, but now may be the time to ask the following questions - Is my company/brand mentioned in any Tweets? How about my products and services? If the answer is no, you could be missing out on reaching potential customers.
Spend a little time browsing Twitter to find out how 'present' your company is.
The platform provides a search engine that allows you to browse for mentions of a specific company name.
Twitter as a promotional tool Use Twitter for business to advertise sales, special deals and promotions, perhaps even think about mentioning coupons and promotional codes in Tweets to attract new sales.
Don't forget to include a link to your website to help generate new visitors.
A new form of media Twitter appears to be here to stay, so utilize it! Use the platform to post news about your company, your brand, products and/or services.
Share developments with staff and customers.
And the best thing is - it's completely free to use! Provide great customer service Good customer service starts with great conversation - and that is what Twitter is all about.
Use Twitter to listen to your customers, and offer essential feedback.
Engage with your customers to improve on your current customer service methods.
Establish your brand Twitter can also be used to establish your brand to a wider audience, so try to establish a personality to express your company.
Use Tweets to uniquely identify your company, and set you apart from your competition.
65 million Tweets a day! Perhaps to answer this question, we need to change the way that we think about Twitter.
Start seeing Twitter as a way of getting instant public messages out to a target audience, whether the recipients are friends, colleagues or potential customers.
Here are just a few ways in which Twitter can help your business: Use Twitter as a learning curve There's no doubt that marketing on Twitter helps to spread the word, but now may be the time to ask the following questions - Is my company/brand mentioned in any Tweets? How about my products and services? If the answer is no, you could be missing out on reaching potential customers.
Spend a little time browsing Twitter to find out how 'present' your company is.
The platform provides a search engine that allows you to browse for mentions of a specific company name.
Twitter as a promotional tool Use Twitter for business to advertise sales, special deals and promotions, perhaps even think about mentioning coupons and promotional codes in Tweets to attract new sales.
Don't forget to include a link to your website to help generate new visitors.
A new form of media Twitter appears to be here to stay, so utilize it! Use the platform to post news about your company, your brand, products and/or services.
Share developments with staff and customers.
And the best thing is - it's completely free to use! Provide great customer service Good customer service starts with great conversation - and that is what Twitter is all about.
Use Twitter to listen to your customers, and offer essential feedback.
Engage with your customers to improve on your current customer service methods.
Establish your brand Twitter can also be used to establish your brand to a wider audience, so try to establish a personality to express your company.
Use Tweets to uniquely identify your company, and set you apart from your competition.
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