The world of search marketing as we know it may be coming to an end.
Do you think the folks over at Google are quaking in their boots at the newest challenge to their reign posed by those pesky social upstarts at Facebook? You bet they are.
The Facebook "Like" button just might be the first major change we've seen to search in almost ten years.
"Linking" isn't the only game in town any more.
Backed up by the entity that has already taken over the number two position with Alexa, "Liking" might just be the wave of the future.
Millions are on Facebook every day and what they like counts for a whole lot.
If service providers and retailers don't pay attention to those numbers, they will soon be on the outside looking in, no matter what Google search rankings tell them.
Of course, the "Like" data won't be available to the general public, yet, but you can bet that the entrepreneurial spirit at Facebook will be in high gear; can you see the steam rising from Zuckerbergs forehead? On the Facebook executive profiles page it actually looks like Chanath is feeling, I don't know, smug.
I'm thinking I would be too if I developed the weapon that could slay Goliath.
Google may be a giant, but Facebook is no David.
They are a many-headed monster led by some of the best minds on the planet.
The past five years have been a time of huge growth for them and they have made all the right decisions on where to go next.
This newest development is no surprise to anyone, including Google.
Do I smell a potential collaboration? Add the "Like Button" to your website and track the results with your analytics program, which is probably a Google tool (Hmm).
In the meantime, don't forget to keep up your link building and SEO.
It's not obsolete yet and those backlinks will always count for something, regardless of what the buzz on the net says.
Most importantly, remember that content is key.
It doesn't matter where your traffic comes from or how it's being tracked.
The content your visitors see when they get to your landing page is what will determine whether you make sales, get sign-ups, or find people who legitimately "like" you.
Do you think the folks over at Google are quaking in their boots at the newest challenge to their reign posed by those pesky social upstarts at Facebook? You bet they are.
The Facebook "Like" button just might be the first major change we've seen to search in almost ten years.
"Linking" isn't the only game in town any more.
Backed up by the entity that has already taken over the number two position with Alexa, "Liking" might just be the wave of the future.
Millions are on Facebook every day and what they like counts for a whole lot.
If service providers and retailers don't pay attention to those numbers, they will soon be on the outside looking in, no matter what Google search rankings tell them.
Of course, the "Like" data won't be available to the general public, yet, but you can bet that the entrepreneurial spirit at Facebook will be in high gear; can you see the steam rising from Zuckerbergs forehead? On the Facebook executive profiles page it actually looks like Chanath is feeling, I don't know, smug.
I'm thinking I would be too if I developed the weapon that could slay Goliath.
Google may be a giant, but Facebook is no David.
They are a many-headed monster led by some of the best minds on the planet.
The past five years have been a time of huge growth for them and they have made all the right decisions on where to go next.
This newest development is no surprise to anyone, including Google.
Do I smell a potential collaboration? Add the "Like Button" to your website and track the results with your analytics program, which is probably a Google tool (Hmm).
In the meantime, don't forget to keep up your link building and SEO.
It's not obsolete yet and those backlinks will always count for something, regardless of what the buzz on the net says.
Most importantly, remember that content is key.
It doesn't matter where your traffic comes from or how it's being tracked.
The content your visitors see when they get to your landing page is what will determine whether you make sales, get sign-ups, or find people who legitimately "like" you.
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