Whether you own a "bricks and mortar" store on Main St, or a virtual website location, you will advertise.
And since the reason you advertise is to reach as many potential customers as possible, you, the business owner must find a practical, inexpensive vehicle to deliver that message.
Back in the good ole days, B.
C.
(before computers;), local businesses would hire young teenagers to deliver fliers to various locations.
Could have been a parking lot full of cars, delivering them door-to-door, or simply inserting them in the Saturday paper.
I know, because I remember.
We were paid a "penny per flier" and those bundles dropped off were HUGE.
Sadly, the next Saturday, when our pay would arrive, I can remember saying to myself, "there has to be a better way" Well, along came the computer and with it, the World Wide Web.
And the act of delivering fliers has been taken over by a multitude of "PPC, or Paid per Click" sites.
Now instead of 200 hundred cars in a shopping center,you can find yourself preparing to deliver your message to millions, of people.
The hardest part now is knowing where to post and what to post to best attract your target market.
If done right, inevitably sales will follow.
Here's a few tips to help you on your way.
1.
Find your target market, then branch out and find out where they go while on the Internet.
If you target their interests as well as their needs, they will become more aware of your ads.
2.
If you're not ready to pay for placing your ads try to find the sites willing to place your link in return for you displaying their link.
This type of reciprocal posting can also help to broaden your customer base by spreading your influential ads in plain view.
3.
Your ad placement and that of your links can also help in boosting your search engine ranking.
Ever important for the higher your rating the more likely your ads will be seen first.
People ultimately go to the first-listed sites when searching for something.
If you're in the top 15-20 chances are you'll receive more traffic than someone ranked at 200.
4.
If you are ready to pay, find the most popular PPC sites and start off slow.
Since you only pay by "the click", you can set your budget accordingly.
Be sure to use sites that will allow you to set limits on the daily expenditures.
More important indeed, be sure to track your results.
No use spending money without results.
A final note on advertising.
Be sure that no matter whether you are marketing a product or a service, you must sell the benefits.
Highlight why choosing your product or service will benefit your customer, rather than only discussing the products specs.
If your customer doesn't understand the more technical aspect of product or service specifications, it won't matter a hoot if yours are the best or not.
Speak to your target customers in ways they will understand..
..
what you have to offer is just what they need!
And since the reason you advertise is to reach as many potential customers as possible, you, the business owner must find a practical, inexpensive vehicle to deliver that message.
Back in the good ole days, B.
C.
(before computers;), local businesses would hire young teenagers to deliver fliers to various locations.
Could have been a parking lot full of cars, delivering them door-to-door, or simply inserting them in the Saturday paper.
I know, because I remember.
We were paid a "penny per flier" and those bundles dropped off were HUGE.
Sadly, the next Saturday, when our pay would arrive, I can remember saying to myself, "there has to be a better way" Well, along came the computer and with it, the World Wide Web.
And the act of delivering fliers has been taken over by a multitude of "PPC, or Paid per Click" sites.
Now instead of 200 hundred cars in a shopping center,you can find yourself preparing to deliver your message to millions, of people.
The hardest part now is knowing where to post and what to post to best attract your target market.
If done right, inevitably sales will follow.
Here's a few tips to help you on your way.
1.
Find your target market, then branch out and find out where they go while on the Internet.
If you target their interests as well as their needs, they will become more aware of your ads.
2.
If you're not ready to pay for placing your ads try to find the sites willing to place your link in return for you displaying their link.
This type of reciprocal posting can also help to broaden your customer base by spreading your influential ads in plain view.
3.
Your ad placement and that of your links can also help in boosting your search engine ranking.
Ever important for the higher your rating the more likely your ads will be seen first.
People ultimately go to the first-listed sites when searching for something.
If you're in the top 15-20 chances are you'll receive more traffic than someone ranked at 200.
4.
If you are ready to pay, find the most popular PPC sites and start off slow.
Since you only pay by "the click", you can set your budget accordingly.
Be sure to use sites that will allow you to set limits on the daily expenditures.
More important indeed, be sure to track your results.
No use spending money without results.
A final note on advertising.
Be sure that no matter whether you are marketing a product or a service, you must sell the benefits.
Highlight why choosing your product or service will benefit your customer, rather than only discussing the products specs.
If your customer doesn't understand the more technical aspect of product or service specifications, it won't matter a hoot if yours are the best or not.
Speak to your target customers in ways they will understand..
..
what you have to offer is just what they need!
Source...