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Basic Guidelines for Facebook Advertising

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Consider all these if you are having second thoughts about advertising on Facebook: This phenomenal social networking site has more than four hundred million ACTIVE subscribers in the world and by the world active I meant that these four hundred million strong users are accessing the Facebook website regularly with a minimum of an hour every time they log in to their accounts so that only relates to you being able to reach a wider active market with your products and services and the chances that huge amounts of people will be going to your site is tremendously possible especially if your ad and site are well designed and attractive.
Since the whole Facebook advertising program is relatively new and since small businesses rarely invest in Facebook and would rather invest in pay per click advertising in Google, then you have less competition to contend with and this translates to more opportunities to gather your audience and effect conversions.
The demographic information available in Facebook is so detailed it gives a whole lot to start with instead of the blind placement of ads in the other websites and you as a marketer will simply enjoy honing in on your targets and ideal prospects using parameters such as age, status, gender, education attainment, location, relationship status, interests, likes, and other more intimate forms of information.
The Facebook advertising guidelines are easy to follow like for instance when you are ready to begin running your ad campaigns for a specific Facebook page, you can start choosing applications you want to be used for advertising and then just simply follow the instructions and you can even create your very own AdBrite campaign, get the code by paying so that you can add a chosen application to your profile that has the embedded ad in it.
One of the basic things that you need to remember is to always be accurate in your ads, do not beat around the bush, so that the money you will now be spending will not go to waste with people who are really not that interested but since your message on the ad is vague they click away just to know what it really is that you are selling and keep in mind that in every click you are charged.
So always keep in mind that your ads are designed to direct those who click on your ads to your sales page that contains all the important information about your products and services.
When used properly and its tools optimized, Facebook can be an invaluable marketing tool because of the potential number of targeted market that you can have and if you have the right design, the most enigmatic messages, and the best placements made, then you can rest assured that your cash register will ring soon with then dollars pouring in.
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